Based in Paris, the world’s gastronomic capital, Pepe does not simply show ingredients, he reinvents them. Through the use of innovative special effects techniques, he captures their shape, texture, and movement from unconventional angles to offer a fresh perspective on everyday foods. Pepe’s work ranges from elegant tabletop commercials full of technically immaculate, mouthwatering visuals to more casual films aimed towards social media platforms that leave viewers wanting to cook something themselves. Unique, on-set special effects are often used in order to propel various ingredients into motion, causing them to appear as though the food was acting of its own accord. Pepe’s ingenious approach to directing food has led him to do work for clients such as KFC, Yoplait, Lavazza, Moe’s Southwest Grill, Garbit, and Rians.