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K&N Acceleration

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Acceleration

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Julien Rocher

K&N

BPNinc

2015

Julien matches the intensity of K&N Filters through powerful juxtapositions of speed, sound, and imagery.

He equates high-end cars that rely on K&N Filters with the strength of a race car by creating visual and aural parallels between the two such as a race car revving its engine as a sports car driver floors it. Julien continues to intercut the two distinct vehicles as they drive through dirt roads, pursue high jumps, and surround themselves with steam during a dizzying drift. This directing approach truly highlights the power of K&N Filters, leaving us both thrilled and energized.

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