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Citroen Back in the Race

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Citroen
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Back in the Race

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Julien Rocher

Citroen

Continental

2017

Journey, wonder, and determination underline this narrative based piece for Citroen.

Julien showcases the human spirit behind the car company through poignant vignettes of one man’s life journey, moving seamlessly between the past and present. In one moment, we see the hope filled eyes of a young boy watching his father fix a car, and in the next, we see those same eyes filled with confidence as he races down the road. Neon lighting coupled with aerial wide shots of a forest roadside are used in the present, offering the feeling that only the man and his car exist. Flashbacks, on the other hand, embrace a more nostalgic tone to complement the boy’s budding aspirations. Poetic narration guides us through this spot, creating a thought provoking piece that feels more like a short film than a promotional spot.

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