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Lancôme Miracle Cushion

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Lancôme
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Miracle Cushion

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Antoine Pai

Lancôme

2015

Speed changes and engaging time lapse techniques draw focus to the Miracle Cushion face powder.

In this spot for Lancôme’s Miracle Cushion face powder, we follow a productive, professional woman through her day. Antoine juxtaposes loose camera movement and quick cuts with slow motion close ups of our woman pausing to freshen up. After a few glamorous product shots, we are thrown right back into motion, giving the impression that this powder is all you need to keep looking fresh all day.

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