Martin Jalfen

Martin is an award-winning director who skillfully mixes humor with unique aesthetic sensibilities. Born in London, raised in Argentina, and currently living in Spain, he grew up immersing himself in advertising, script, photography, and painting studies. 

Martin started in the industry as an award-winning copywriter and creative director working for ad agencies such as Publicis, FCB, DDB, Grupo Gallegos, and The Community. In 2006, he founded Amautalab, a multidisciplinary creative studio that pushed creativity across traditional and new media platforms, and began directing pieces mixing live-action, stop motion, and puppets, as well as 2D and 3D animation.

Today, his commercial work is characterized by the clever use of art direction and production design mixed with offbeat visuals and dialogue-driven comedy. Whether he stages hyperactive dogs, gives voice to objects impatiently wishing their owners farewell, or explores mother-son relationships (and virility) with irony, Martin always takes the viewer on a thrilling and delirious journey. His visual grammar is outstanding in its precision and his use of tempo to generate laughter or bewilderment is near-scientific.

Martin’s work has won numerous awards at the Cannes Lions, D&AD, Clio, and the One Show. He has garnered attention and acclaim from international media including Adweek, Dazed and Confused, ldN, Shots, Little Black Book, Stash, and Ad Age.